Notes on paid acquisition, ROAS, and creative.
Meta deprecated interest-stacking on January 15, 2026. Advantage+ Audience is now the default. Real benchmarks and the targeting structure that’s still working.
Google’s 2026 “Power Pack” expects you to run three campaign types together. Real budget allocation, what’s working, and what to test — from a live agency portfolio.
Real TikTok ad strategy for UAE, Saudi Arabia and wider GCC markets. CPM benchmarks, creative formats that work, and cultural pitfalls to avoid.
Award winners look great in pitches. Here are 7 concrete things to audit in your current marketing agency — based on what we see when brands switch to us.
Real ROAS benchmarks for Meta Ads across e-commerce, fashion, hospitality and legal — based on 15+ live accounts spending $2M+ annually across UAE, KSA and Pakistan.
