Notes on paid acquisition, ROAS, and creative.
The full performance marketing playbook for 2026 — channels, budget allocation, measurement, and creative — built from $2M+ in managed ad spend across MENA, US, and UK.
When to lead with Google vs Meta for e-commerce in 2026, realistic ROAS ranges for each, and how to split budget by business stage. From a live agency portfolio.
Last-click attribution is dead. Here’s the measurement stack we actually use across $2M+ in ad spend in 2026 — server-side tracking, modeled conversions, and incrementality.
Meta deprecated interest-stacking on January 15, 2026. Advantage+ Audience is now the default. Real benchmarks and the targeting structure that’s still working.
Google’s 2026 “Power Pack” expects you to run three campaign types together. Real budget allocation, what’s working, and what to test — from a live agency portfolio.
Real TikTok ad strategy for UAE, Saudi Arabia and wider GCC markets. CPM benchmarks, creative formats that work, and cultural pitfalls to avoid.
Award winners look great in pitches. Here are 7 concrete things to audit in your current marketing agency — based on what we see when brands switch to us.
Real ROAS benchmarks for Meta Ads across e-commerce, fashion, hospitality and legal — based on 15+ live accounts spending $2M+ annually across UAE, KSA and Pakistan.
