International ROAS
4.2×Before
13×After
Case study · Luxury Fashion · Pakistan & International
Sobia Nazir
13× international ROAS.
How we turned an established Pakistani luxury label into a globally-converting digital flagship.
13×
ROAS on international markets
+84%
Avg order value (international)
58%
Share of revenue from international markets
Last updated May 2026
International performance · Apr → SepSobia Nazir / Meta Advantage+ · multi-region
International revenue share by month
InternationalPakistan
International ROAS+210%
13×
AOV — international+84%
1.84×
Intl revenue share+36 pp
58%
The challenge
Sobia Nazir was already an established luxury fashion name in Pakistan but struggled to convert international demand into measurable revenue.
Sobia Nazir was already an established luxury fashion name in Pakistan but struggled to convert international demand into measurable revenue. Site traffic from the US, UK and Gulf states was strong, but the storefront wasn't built for cross-currency commerce, and paid advertising was fragmented across geographies.
The brand needed a digital foundation that could match its physical reputation.
What we did
Rebuilt the account around what matters.
- Rebuilt the storefront for multi-currency, multi-market conversion
- Restructured Meta Advantage+ campaigns by region with localised creative
- Implemented proper Pakistan vs. international ROAS attribution
- Set up automated catalog feeds across Meta and Google Shopping
- Optimised the checkout flow for international card processors
The results
Six months. A different account.
Avg order value (international)
BaselineBefore
+84%After
Monthly international revenue share
22%Before
58%After
Pixel Movers turned our international traffic into our biggest revenue channel.
— Team, Sobia Nazir
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