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Case study · Hospitality · Pakistan

Grace Hospitality
+127% direct bookings.

A unified marketing engine across four hotels — driving direct bookings and platform inquiries across Pakistan.

4
Properties under unified strategy
+127%
Direct booking lift in 12 months
−38%
Cost per booking inquiry YoY

Last updated May 2026

Booking growth · last 12 monthsGrace Hospitality / 4 properties
Direct booking volume index
DirectInquiries
Q1Q2 1HQ2 2HQ3 1HQ3 2HQ4 1HNOW
Direct bookings+127%
2.27×
Cost per inquiry−38%
YoY
Properties unified+3
4
The challenge

Grace Hospitality manages four hotel properties across Pakistan, each with its own market dynamics — business travellers in Lahore, leisure travellers to the northern areas, and a premium boutique audience in Islamabad.

Grace Hospitality manages four hotel properties across Pakistan, each with its own market dynamics — business travellers in Lahore, leisure travellers to the northern areas, and a premium boutique audience in Islamabad. Marketing was fragmented and platform-dependent, with no unified strategy across properties or channels.

Each hotel was running ads in isolation, missing the leverage of treating the portfolio as one engine.

What we did

Rebuilt the account around what matters.

  • Built property-specific Meta and Google ad campaigns tuned to each market
  • Set up direct booking funnels for each hotel website
  • Localised creative for Pakistan domestic vs. international travellers
  • Created seasonal campaigns aligned to peak booking windows (Eid, summer, winter)
  • Set up cross-property remarketing for repeat travellers across the four hotels
The results

Six months. A different account.

Direct booking volume
BaselineBefore
+127% over 12 monthsAfter
Cost per booking inquiry
BaselineBefore
−38% YoYAfter
Properties under unified marketing
1 (Ramada Lahore)Before
4 (all properties)After
Four hotels, one playbook — and the numbers across all four moved in the same direction.
— Marketing Director, Grace Hospitality
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