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Case study · E-commerce · UAE

SerMobile
11× ROAS.

How we turned a UAE refurbished-electronics store into a Google Shopping powerhouse.

11×
Return on ad spend
−34%
Cost per click
+2.1pts
Click-through rate

Last updated May 2026

Account performance · Apr → SepSerMobile / Google Shopping
ROAS & revenue trajectory
ROASRevenue index
APRMAYJUNJULAUGSEPNOW
ROAS — current+244%
11×
Monthly revenue+240%
3.4×
Cost per click−34%
$0.38
The challenge

SerMobile had warehouses full of refurbished phones and tablets that moved well in-store, but online sales had been flat for two quarters.

SerMobile had warehouses full of refurbished phones and tablets that moved well in-store, but online sales had been flat for two quarters. Spend was distributed evenly across thousands of SKUs.

The Google Ads account ran on autopilot with broad-match campaigns and no margin-aware structure — and crucially, no proper ROAS tracking. Every "good month" felt accidental.

What we did

Rebuilt the account around what matters.

  • Rebuilt the Google Merchant Center feed from scratch
  • Restructured Shopping campaigns by product margin tier
  • Added Performance Max with audience signals
  • Implemented proper server-side ROAS tracking
  • Cut wasted spend on low-intent search terms
The results

Six months. A different account.

Return on ad spend
3.2×Before
11×After
Cost per click
$0.58Before
$0.38After
Monthly revenue
BaselineBefore
+240%After
Pixel Movers didn't just run our ads — they rebuilt how we think about profit per click.
— Founder, SerMobile
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