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Case study · Fashion · Pakistan

Sable Vogue
8.7× ROAS.

A Pakistan-based luxury label scaled across Meta into a category leader within six months.

8.7×
Return on ad spend
−61%
Cost per acquisition
12
Creative shipped / week

Last updated May 2026

Drop performance · Apr → SepSable Vogue / Meta · Reels-first
Meta funnel ROAS by drop
Cohort ROASRevenue index
APRMAYJUNJULAUGSEPNOW
ROAS — current+262%
8.7×
Creative shipped+1100%
12/wk
CPA−61%
PKR 1.65k
The challenge

Sable Vogue had a loyal Instagram following but no paid channel that compounded.

Sable Vogue had a loyal Instagram following but no paid channel that compounded. Every drop launched, sold out the seed list, and went quiet for three weeks.

Creative was beautiful but slow — one campaign per month, no funnel beyond "shop now".

What we did

Rebuilt the account around what matters.

  • Built a four-stage Meta funnel mapped to drop cycles
  • Spun up a weekly UGC + founder-cut creative engine
  • Added a retargeting layer for cart and viewer audiences
  • Restructured catalogue ads around fit and silhouette
The results

Six months. A different account.

Return on ad spend
2.4×Before
8.7×After
Cost per acquisition
PKR 4,200Before
PKR 1,650After
Creative shipped / week
1Before
12After
The first agency we've worked with that actually shipped creative on time, every week.
— Founder, Sable Vogue
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